“Less is more.”

Robert Browning

Image by Mohamed Hassan from Pixabay

Scene: You are at a Book Fair, 50 tables, 75 authors – a customer approaches…

“What is your book about?” they ask.

How do you respond in 15 seconds or less?

What is your hook? Your elevator pitch? Getting your message across in few words is a skill! It takes practice and revision. It’s called brevity writing.

• Who are you?
• What is your passion?
• What impact will you make on the world?
• How can your writing help (or entertain) others?

Answering these few questions concisely using 25 words or less proves:

• You are clear on who you are as a writer (& a person)
• You are professional
• You know your work well & who it’s for
• You are mindful of their time & interests

Will they stick around? Some do, some don’t, but a few will want to know more. Those few – your target audience. This is who you write for, are passionate about, and want to keep engaged in your works.

As a Self-Published Author, you are your best marketing tool! Get your pitch honed. Your fans are ready to hear more!

Read more from Pete Boyle’s article on How To Write with Brevity, Including Examples From Famous Writers.

“Your content, regardless of use, needs to be as long as necessary, and no longer.”

~Pete Boyle

BONUS: Write a Haiku about your passion